I attended the Lollypop user research meet-up that happened on 2nd March. It was a new experience. I got to meet different people with different perspectives, and experiences. 

 

The panel with [names] discussion was insightful. They talked about 

• Their journey in the industry 

• How the metrics work in the workplace

• Effects of AI 

• Aspects to focus on while interacting with users- get insights into the emotional, social, and functional needs of users

• To do user research one should “eat their food and speak their language” to get insights from the users.

 

Above all I learned how much business aspects affect the design and the process. It is essential to understand the business aspects of design. 

Business aspect: 

• Be equal partners with other teams - including yourself throughout the process 

• Have hands-on work for the stakeholders while doing the primary user research so that they also understand, know the importance and insights 

• Have a common insights library sheet for the project between the team so that each of them knows the info, and can coordinate 

• Have another sheet to track the impact of the research - have epics, insights, and tickets 

• Know, and widen one's scope to PM, design, and research to have a better understanding, communication

• Track the impact, consider these aspects: -Insights which have and haven’t aligned with stakeholders -Look at the features of the product to know the impact that

 

I also met a few fellow designers and got to know their experience working in a startup and big companies.