Requirements :

• Branding for the company

• Website

• Redesigning the logo

• Visiting card 

• Email signature  

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 Process :

• Branding, logo & website 

• Research on the process of designing a website 

• Understanding the work of my clients 

• Discovery call 

• Making a brand persona (Questionnaire of discovery call & brand persona)

• Analyzing/observing the websites of the competitors 

• Researching on colour psychology, professional typography 

• Moodboards for the branding 

• Getting professional photos for the website from Shutterstock 

• Getting help from my mentor when I get struck

• Versioning the website, and logo - presenting to clients - getting feedback - improving 

• Usability testing for the website

• Visiting card 

• Understanding the requirement - simple, professional 

• Knowing the standards of the visiting card - resolution, format, size, layout 

• Getting inspiration from other designs 

• Making drafts - getting feedback - improving 

• Email signature

• Knowing/understanding the requirement - simple - horizontal - 2 columned - small size 

• looking for a suitable online tool

• Designing different versions - getting feedback - improving 

 

Learnings : 

• Communicating with client 

• Writing professional emails

• Being patient 

• Open to make changes in the design

• Creating a professional email signature 

• Format of digital signature 

• Pricing for my work 

• Getting professional images to use  on the website 

• Working simultaneously on various things

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Tools & techniques used : 

• Wix 

• Figma Jam

• Adobe Illustrator 

• Mood boards

• Brand persona

• User flow 

• Usability testing

• Canva