Requirements:

To design a logo which conveys that we work with people related to their health problems using natural methods in our community. Nature, connection between people should be prominent

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Process:

• Understand the needs of the client

• Make a mood board

• Observation on - types of logos, how a logo conveys, competitors logos

• Did an observation activity where me & my mom observed 10 logos for 20 sec each and after 2hrs drew them on paper based on memory. This is to observe what kind of a logo has more impact on viewers

• Design drafts - on sketch book

• Present to client and got feedback

• Designed digital drafts (without colours so that it won’t divert the client from concentrating on actual design) based on the feedback given

• Added colours to the final logo which got selected

• Shared low fidelity prototype

• Submitted the logo and got testimonial, payment

 

Tools & Techniques used:

• Mood board

• Digital Art

• Observation Activity

• Low fidelity prototype

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Learnings:

• Understanding the needs of the client is extremely important which comes with clear communication

• Main importance of the logo is to convey, make the viewer feel certain emotion rather than conveying a exact product or service

• Be flexible to make changes at any point of time in the process