Requirements:

This was a personal project that we (Krishiv and I - members of Aarohi’s Designers Cohort) took up. The time constraint was 1 week.

 

Objective: To identify the problems that a customer may face in the supermarkets in our town, and compile a report, including how those supermarkets can improve their service.

 

Process:

• We wrote down the things that we wanted to particularly observe in the supermarket when we were going to visit,

• researched -  more details on what we could observe, and the processes that service designers use.

• visited our local supermarkets thrice.

• Interacted with the salesperson and customers.

• Documented our observations as the customer journey maps, staff journey maps, and we also identified the issues/pain points the supermarkets had

• . Finally, we ideated on the issues found, looked for alternates on the internet, and made a report:

• Report

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Tools & Techniques used:

• Visiting the supermarket

• Customer journey maps

• Identify pain points

• Documentation

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Learnings:

• Understood the importance and use of documentation from the starting of the project

• How to interact with general public

• Do not delete or remove any document or draft while the process is going on as it may come handy later

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Future improvements:

• Also look into things from sales person point of view

• Make prototypes of our ideas and test them